McDonald’s, cold and calculated, went after Starbucks with coffee and lattes. McDonald’s also went after your local ice cream parlor with cones and McFlurries.
Just exactly who is Burger King going after with their newest strategy of serving beer- (its a trial at a few locations right now).?
Questions linger? -Is it available at the drive through? Exactly how will the whacky “king” act in commericals with a couple of Coors Lights in him? will the kiddie meal include a non-alcoholic spin off?
Don’t like this idea at all for BK - -seems more evidence that McDonald’s has taken a commanding lead in the Burger Wars and with a 3.5% dividend, the stock looks tasty too.