AMAZING -amazingly transparent is the tactic on CNBC of creating urgency to watch and act!
Let us give you an example- today (and almost every day). An interview (this one with Digital River) was interrupted with “BREAKING NEWS”! The news that you couldn’t wait for was that Dell was preparing a new bid for 3 Par. The interview then concluded - an apology to the CEO of the company - maybe 30 seconds later and poof off we went to a string of commercials.
Has CNBC ever interrrupted one of their commericals for some of this brekaing news that you just couldn’t wait for?? This time the comercials were numerous- Fidelity, Sprint, GEICO, Chervrolet, ADT, Fast Money (a CNBC show) and then Keith “giving off more heat than light” Obermann (an MSNBC show) - -that’s right a string of 7 commercials.
Our point is that business media has become sensationalized and increases both greed and anxiety among individual investors and does little to help them become better investors.
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