Ever since word spread that Facebook was filing to become a publicly traded company, we have been receiving many requests soliciting our opinion. Given the fact that it will be three to four months prior to Facebook trading, it would be premature to weigh in with an opinion. Many questions still remain. However, there are some known facts that we will weigh in on. They include.
According to the Registration Statement (Form S-1) filed with the Securities and Exchange Commission, Facebook had 845 million Monthly Active Users (MAU) as of December 31, 2011 as compared to 608 million MAU one year prior for an increase of 39%.
Facebook had 483 Daily Active Users (DAU) as of December 31, 2011 as compared to 327 million DAU one year prior for an increase of 48%.
Facebook had more than 425 million MAU who used mobile devices as of December 2011 an area of their business that is one of the fastest growing.
Facebook users generated an average of 2.7 billion Likes and Comments per day during the three months ended December 31, 2011 and uploaded more than 250 million photos per day.
Revenue at Facebook increased by 88% to $3.711 billion during calendar year 2011 from $1.974 billion one year prior and by 2,325% from $153 billion during calendar year 2007.
Expenses at Facebook increased by 98% to $2.711 billion during calendar year 2011 from $1.368 billion one year prior and by 831% from $291 billion during calendar year 2007.
The net result when comparing revenue increases at Facebook relative to increases in expenses is a profit margin of approximately 27%, slowing from prior years but nonetheless healthy by most standards.
Approximately 12% of the revenue Facebook generated during calendar year 2011 was from its’ relationship with gamemaker Zynga (ZNGA). This revenue is from direct advertisements purchased by Zynga as well as sales of their virtual games.
Facebook shares currently trade in a private market for approximately $30 per share, which would imply a market capitalization of approximately $75 billion, more than the Walt Disney Company, General Motors and Nike.
Should Facebook come public at a market capitalization of $75 billion, it will therefore be trading at nearly 19 times revenue, this as compared to Apple and Google, which trade at approximately five times revenue.
When Facebook becomes public, co-founder Mark Zuckerberg will maintain his iron grip on the company with a 28.4% outright ownership and 57.0% of the voting rights.
Rather than bore you to death with more data, let’s just take a wait-and-see attitude regarding our opinion on whether or not the shares are worth purchased. It has yet to be determined how many shares Facebook will ultimately issue and at what the issue price will be. Keep in mind that if this Initial Public Offering is like the vast majority of others, nearly 90% of the shares will be taken by large institutions and insiders with the general public getting the balance. Demand will certainly exceed supply so the first trade will most likely be WAY above the initial public offering price.
We will keep an eye on this popular Initial Public Offering as its trading debut nears.